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Everyday utility · How to run

How to run a Data Exploration analysis

Descriptive analytics on demand. Six steps from question to chart, plus a note on subgroup comparisons.

Here is what the user experiences in the chat, from start to finish.

  1. 1

    Ask the question

    The user types something like:

    • "What does the age distribution look like?"
    • "Show me the frequency table for brand awareness."
    • "Profile household income and education level."

    The platform recognises the request as data exploration and picks the tool automatically.

  2. 2

    Map the columns

    The chat asks the user to confirm which columns to profile. The user can request one column or several at once:

    • "Household income"
    • "Q5, Q7, and Q12"

    The platform maps natural-language column descriptions to actual column names in the dataset. If there's ambiguity, it asks the user to choose from a shortlist.

  3. 3

    Apply filters (optional)

    The chat asks whether the user wants to narrow the population:

    • "Only women"
    • "Only respondents from 2024"
    • "Only people who saw the new packaging"

    Filters are applied before any summary is computed, so the statistics and charts reflect only the filtered slice.

  4. 4

    Confirm and run

    The chat shows a confirmation screen:

    • Which columns will be profiled
    • Any active filters
    • The expected sample size

    The user confirms, and the profiling runs.

  5. 5

    Review results

    Within seconds, the chat returns — for each requested column:

    • Summary statistics appropriate to the variable type:
      • Continuous: count, mean, std, min, quartiles, max
      • Categorical: count, unique values, top 10 frequencies, mode
    • A chart:
      • Continuous: histogram with KDE overlay
      • Categorical: bar chart of value frequencies
    • Metadata: variable type, sample size, missing-value count

    Multiple columns return as a set of side-by-side panels.

  6. 6

    Follow up

    The user can continue exploring in the same conversation:

    • "Now show me that same variable but only for respondents under 35"
    • "What about the satisfaction scores?"
    • "Okay, now run a driver analysis on NPS"

    The transition from exploration to modelling is seamless — the user doesn't leave the chat or re-upload data.

Note on subgroups

Data Exploration does not have a built-in subgroup fan-out. To compare groups side by side, the user asks twice with different filters (e.g. "profile income for men" then "same for women"), or switches to a modelling tool when the question becomes comparative rather than descriptive.