Resources
A practical guide to your next analysis.
Step-by-step walkthroughs of what each tool asks and shows back. Find your method, follow the guide, and explore with a sample dataset.
Choose your tool
9 how-to guides
How to run Van Westendorp
From the four price questions to PMC, OPP, IPP and PME — exactly what the chat asks and shows back.
How to run Gabor-Granger
From one purchase question per price to the demand curve and the revenue-optimal price.
How to run Driver Analysis
The richer interactive flow: research question, variable mapping, DV recoding, model selection — and a presentation-ready PowerPoint.
How to run Typing Tool
Two phases inside the same chat: evaluate the feature ladder, then finalise and ship an Excel typing-tool workbook.
How to run Segmentation
From variable mapping through three human-in-the-loop checkpoints to the chosen solution — and a narrated deep-research report.
How to run Choice-Based Conjoint
From attributes and levels to a fitted Hierarchical Bayes model and a simulator your client can open — screen by screen.
How to run MaxDiff + TURF
From the item list to Hierarchical Bayes scores and a TURF portfolio your client can explore — screen by screen.
How to run Survey Guard
From an SPSS upload to a reviewed sample and a clean file — Setup, Findings and Export, screen by screen.
How to run Research Helper
From an SPSS upload to answers in plain English — variable checks and significance-tested tables, in a chat.
Follow along with sample data.
Explore the workflow before preparing your own file. Each available bundle is paired with its how-to guide.