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Choice-based conjoint, MaxDiff, and TURF.
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Choice-Based Conjoint (CBC)Trade-off Platform
What would they choose if the SKU changed?
Choice-based conjoint: Hierarchical Bayes utilities and a market simulator.
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MaxDiffTrade-off Platform
Which items get picked — and which set should you build?
Best-worst scaling, then TURF for unduplicated reach.
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TURFTrade-off Platform
Find the set with the greatest unduplicated reach.
A person who loves three items in the set still counts once.
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