Van WestendorpPricing
Van Westendorp
Four PSM price columns plus profiling fields from a beverage pricing study — drop it in to see the four-curve chart, PMC / OPP / IPP / PME and the written interpretation.
Sample datasets
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Download a sample bundle, then follow its guide to see what the tool asks for and what it returns. No need to prepare your own data first.
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5 bundles available
ZIP · Ready to download
Gabor-GrangerPricing
Gabor-Granger
Six purchase-intent questions, $15 to $40, plus subgroup fields from a product pricing test — drop it in to see the demand curve, per-price-point table and the revenue-optimal price.
Driver AnalysisCustomer Experience
Driver Analysis
Outcome plus attribute ratings from a brand-tracker run — bundled as CSV + dictionary (data + the questions behind each column) plus the original SPSS .sav. Drop it in to see SHAP importances, model rankings, and the full PDF / PPTX bundle.
Typing ToolSegmentation
Typing Tool
A sample bundle is in preparation. You can follow the guide with your own data in the meantime.
SegmentationCustomer Typology
Segmentation
1,748 respondents × 30 columns from a coffee-attitudes study — drop it in to walk the full Marketing-Truth review, method selection, weighting and ranked-solution flow.
Choice-Based ConjointTrade-off
Choice-Based Conjoint
A sample bundle is in preparation. You can follow the guide with your own data in the meantime.
MaxDiff + TURFTrade-off
MaxDiff + TURF
A sample bundle is in preparation. You can follow the guide with your own data in the meantime.
Survey GuardRespondent quality
Survey Guard
A sample bundle is in preparation. You can follow the guide with your own data in the meantime.
Research HelperPlain-English research
Research Helper
A sample bundle is in preparation. You can follow the guide with your own data in the meantime.
Download the bundle and follow the file-preparation steps in its guide before uploading.